The success of a product on the market derives from the combination of the elements that make up the consumer’s experience with that product (Sensory Characteristics, Brand Image, Price and Packaging). We help our clients CREATE, DEVELOP and MONITOR winning products in the market.

STUDIES WITH CONSUMERS

Quantitative consumer-oriented research. Our experience includes: Product, Packaging and Brand, we democratize market research with AD-HOC studies, at our facilities, online or at the consumer’s home.

SENSORY ANALYSIS

Sensory analysis is our core business. We offer our clients various techniques to develop sensory profiles, product classification, similarity and difference tests, discriminative and preference tests.

QUALITATIVE RESEARCH

Using specialized analytical techniques through which the gestures, behaviour, emotions and feelings of the consumer and their relationship with the product or brand are interpreted.

TRAINING

We offer training programs tailored to your sensory methodology requirements, as well as in-company internal panel training.

FIELDWORK

Our extensive experience in food testing (preparatory or high difficulty test protocols), high standards of fieldwork and client orientation, we are your reliable partner to carry out the recruitment and fieldwork of your consumer studies.

MARKET RESEARCH

  • Concept test
  • Product test
  • Preference maps
  • Acceptability and preference test
  • Packaging test
  • Use and habits studies
  • Home Use Test
  • Claim validation
  • Opinnion: Tailor-made consumer studies

More than 15,000 consumers in our Panelsilliker database. We also have consumers of children target (starting at 6 years old), vegan target, and celiac target as well.

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SENSORY ANALYSIS

  • Descriptive Sensory Profiles
  • Preference Mapping
  • Triangular test of differences, ISO 17025 accredited.
  • Atypicality test
  • Organoleptic migration test
  • Robinson test
  • QDA
  • TDS (Temporal Dominance Sensations)
  • Internal Tasting Panel Formations

We put at your disposal our Panels of Expert Tasters in Milk and Vegetable Drinks (soy, oat, almond, rice,…).

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QUALITATIVE RESEARCH

  • On-site focus group
  • Focus group with cooking experience
  • Trend analysis
  • Consumer experience

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TRAINING

  • Online courses
  • Open in-person courses
  • Technical webinars
  • Tailor-made training for companies
  • Training of in-company tasting panels

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FIELDWORK

We are your reliable partner to carry out the recruitment and fieldwork of your consumer studies.

  • Own database with more than 20,000 consumers.
  • Short implementation time and 100% guaranteed.
  • Remuneration included: We take care of incentive payments for participants.

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CONTACT