Sensory Analysis | Mérieux NutriSciences Spain

ABOUT US

Mérieux NutriSciences is dedicated to protecting the health of consumers around the world, offering a wide range of food quality and safety services.

27
Countries

⁺100
Laboratories

⁺8000
Employees

MORE THAN 30 YEARS OF EXPERIENCE IN SENSORY ANALYSIS

National Coverage, two central offices in Madrid and Barcelona.

>30 years of experience in sensory research

HUT: The consumer evaluates the product at home, using it in their usual way

>18,000 registered consumers.

Test rooms in accordance with standards (ISO 8589:2010).

Our facilities are adapted to recreate an authentic consumer experience in a controlled space. Equivalent to what consumers would find in their homes

We form part of a:

GLOBAL NETWORK OF SENSORY ANALYSIS CENTRES

SPAIN

Madrid
Barcelona

ITALY

Milan
Prato
Resana

FRANCE

Paris
Nantes
Lille

POLAND

Warsaw

CHINA

Shanghai

SAUDI ARABIA

Riyadh

USA

Chicago Area
Arkansas
Florida

PORTUGAL

Porto

MÉXICO

México D.F.

BRAZIL

Piracicaba/SP

CHILE

Rancagua

COLOMBIA

Medellín

Find out more

SOLUTIONS: THE SUCCESS OF THE PRODUCT

The success of a product on the market derives from the combination of the elements that make up the consumer’s experience of the product (Sensory Characteristics, Brand Image, Price and Packaging).

Understanding and managing the sensory properties of our products is a fundamental strategic element for their success in the market.

INSPIRATION

We help you identify new needs and (re)position yourself in the market.

VALIDATION

We help you choose the concept or prototype with the greatest impact for consumers.

DEVELOPMENT

We help you develop your product/packaging in line with your brand and your target market.

COMMUNICATION

We help you identify the best graphics and the most attractive claims for your campaigns.

Find out how

DEMOCRATIZING MARKET RESEARCH

At Mérieux NutriSciences, we collect and study data in order to gain a better understanding of both the consumer and the market. In this section we offer you a selection of the latest studies carried out by our experts.