Sensory Preference of the Consumer

Is my product preferred to that offered by my competitors?     In a competitive market, if the consumer doesn’t consider your product to be different and preferential, they will not hesitate to try other similar available alternatives. Buying behaviour is ever less faithful to brands and the consumer is continuously demanding a better quality/price

2023-12-22T11:49:27+00:0021 de December de 2021|

Expert technical advice in sensory analysis

    The "sensory" management of your product is essential for its proper development, at any of its development stages. There are many methodologies and tests in sensory analysis that, with the results they provide, can help us in different ways. For example, there are also many different ways to carry out studies with consumers

2023-12-21T13:45:43+00:0021 de December de 2021|
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