In an increasingly competitive market, we need to clearly know our product, how it is perceived by the consumer, and be able to highlight everything that makes it stronger in the market. To do so, it is advisable to carry out an Acceptance and Preference Test, which will allow us to: Know how
When it is not possible to carry out consumer studies in a tasting room, the alternative is to conduct them at the consumer's home, which we call the Home Test. With clear instructions given to the participant, the tasting session is replicated at home. Pause between products, control of the tasting order, ... The process
Is my product preferred to that offered by my competitors? In a competitive market, if the consumer doesn’t consider your product to be different and preferential, they will not hesitate to try other similar available alternatives. Buying behaviour is ever less faithful to brands and the consumer is continuously demanding a better quality/price
The "sensory" management of your product is essential for its proper development, at any of its development stages. There are many methodologies and tests in sensory analysis that, with the results they provide, can help us in different ways. For example, there are also many different ways to carry out studies with consumers