Sometimes there is a need to quickly describe sensory differences between a number of products. If you do not have a trained panel of tasters, and it is not feasible to make the medium to long term investment to train one, you have the option of a Free Choice Profile. We may find ourselves in
When it is not possible to carry out consumer studies in a tasting room, the alternative is to conduct them at the consumer's home, which we call the Home Test. With clear instructions given to the participant, the tasting session is replicated at home. Pause between products, control of the tasting order, ... The process
Is my product preferred to that offered by my competitors? In a competitive market, if the consumer doesn’t consider your product to be different and preferential, they will not hesitate to try other similar available alternatives. Buying behaviour is ever less faithful to brands and the consumer is continuously demanding a better quality/price ratio. To
The "sensory" management of your product is essential for its proper development, at any of its development stages. There are many methodologies and tests in sensory analysis that, with the results they provide, can help us in different ways. For example, there are also many different ways to carry out studies with consumers in order
An expert sampling panel is the only tool that enables you to accurately and reliably visualize the sensory characteristics of your product. The sensory profiles obtained by the panel of samplers, experts in your product, will allow you to understand and compare its sensory properties. You will be able to compare different samples of the